You runthe business.We'll handlethe brand.

We rebrand New York businesses — the space, the identity, the website, the marketing — with one team handling all of it. Open for fifteen years or not open yet, it's the same process.

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Dining room of a restaurant rebranded by Vertical Ignition — dark oak panelling, leather banquettes and a suspended floral installation
Our services: Rebrands, Brand Identity, Interior Design, Renovation, Buildout, Websites, Signage, Social Media, Photography, Video, Menus & Print, Packaging
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New York businesses rebranded, rebuilt, or opened

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Boroughs we show up in, on site, in person

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Team handling every piece of it, start to finish

Why one team

A brand assembled by strangers looks like it.

The usual way is an architect, a contractor, a designer, a web person and a marketer who have never spoken to each other. Every gap between them quietly becomes your job to manage — and you can see the result on the finished job. A room that doesn't match the logo. A website that doesn't match the room. We close those gaps by being the whole team.

  • One number to call

    Something goes sideways at 7am, you call us. Not four different people who each blame the others.

  • Designed together, so it matches

    The sign, the menu, the website and the room are drawn by the same people, in the same week.

  • We own the whole outcome

    There's nobody else to point at. That's the arrangement, and it's why the details hold up.

Who we're for

Most of our work is on businesses that already exist.

You've been open for years. The food, the service, the work is good — but the space, the logo and the website are telling an older story than the one you're living now. That's the job we do best. New openings too, and we love those, but the rebrand is where we do the most good.

Established rebrands

A look that stopped keeping up

Restaurants & cafés

Refreshes, second locations, new concepts

Retail & boutiques

Storefronts that stop foot traffic

Service businesses

Salons, studios, clinics, offices

Under new ownership

You bought it. Now make it yours.

First-time openings

We've done it plenty

How it goes

Five stages. Each one is something you stop carrying.

  1. DiscoverI

    • Sit-down
    • Walkthrough
    • Budget

    We come to you. We look at what you've got, listen to what isn't working, and come back with a straight number and a timeline. There's nothing for you to prepare.

  2. DesignII

    • Brand
    • Layout
    • Materials

    You see the new brand and the new space together before anything gets built or printed. Your only job is to say yes, or tell us what to change.

  3. BuildIII

    • Permits
    • Trades
    • Site management

    This is the part that eats people alive. Contractors, deliveries, inspections — all of it sits with us. You get a weekly update and nothing else lands on your desk.

  4. RelaunchIV

    • Website
    • Photos
    • Announcement

    Website live, photos shot, signage up, socials running. Whether it's an opening or a reintroduction, the day is handled around you.

  5. GrowV

    • Content
    • Ads
    • Check-ins

    Most owners keep us on. Content, campaigns and updates stay with us, so the momentum doesn't quietly die in week two.

How we're built

One point of contact. Every trade behind it.

You deal with us. Behind that sit the two leads who run every project, and the crews, studios and specialists they direct on your behalf.

Vertical IgnitionYour single point of contact
Design LeadOwns how it looks and how it works
  • Interior Design
  • Space Planning
  • Millwork & Fabrication
  • Lighting & Finishes
  • Brand & Identity Studio
  • Web & Digital
  • Photography & Video
  • Print & Packaging
Logistics LeadOwns the schedule, the trades and the paperwork
  • General Contractors
  • Electrical & Plumbing
  • Permits & Expediting
  • Signage & Installation
  • Procurement & Freight
  • Site Management
  • Inspections & Sign-off
  • Vendor Contracts
Your BrandOne coherent result

You never have to hire, brief, chase or referee any of it. Every piece lands in the same place, and it lands looking like it belongs together.

What owners say

The part they mention first is not the design.

We'd been open nine years and looked it. They changed the room, the logo and the website together, and it finally reads like one place.
[CLIENT NAME]
[BUSINESS NAME], Manhattan
I was terrified a rebrand would scare off the regulars. They phased the work, kept us trading, and the regulars brought friends.
[CLIENT NAME]
[BUSINESS NAME], Brooklyn
They never made me feel dumb for not knowing this stuff. They explained it, handled it, and kept me posted every week.
[CLIENT NAME]
[BUSINESS NAME], Queens
Let's get into it

Tell us what you're building.

A walkthrough and a straight answer on what it takes and what it costs. No charge, no pitch deck.